It is not the usual route for adverts making a statement about drink driving, but this Budweiser commercial has been already been viewed more than eighteen million times on YouTube.

Featuring the bond between a young man and his adorable labrador, the advert focuses on worried loved ones when someone doesn’t make it home from a night out.

Entitled ‘Friends Are Waiting’, the commercial features a montage showing the bond between man and dog, before showing him leaving the house with a pack of beer and the words: ‘I’ll see you

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Adorable Budweiser ad encourages safe and responsible drinking

The tone changes from the happy scenes of the pair jumping into lakes and going for walks to a despondent pet looking out the window and waiting for his master.