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Rhea Thomas
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« on: July 15, 2009, 02:04:55 AM »

I heard that , if India doesn't make it to the super 8 , then the losses incurred are over 2000 crore rupees...So you know now , who will decide the outcome ;-)

40% of the Rs 12,000 core is from Indian Based sponsers,..and some more facts...

Sony Entertainment Television (SET)
Has signed 8 sponsorship deals including Nokia & Pepsi
Had already sold 10 sec spots for upto Rs 3.5 lakh for India-specific matches
Has already sold 10 sec spot for upto Rs 1.5 lakh for non-India specific matches
SET has withheld more than 25% of it's inventory
Hoping to sell its unsold inventory at a premium in later stages of tournament

ICC-->Woes
Ground sponsorship rights are worth $60-70 m
70% of ICC's revenues come from Indian market

Sony Entertainment Television (SET), a unit of Sony Corp, which has the broadcast rights for the 2007 World Cup, expects to rake in about Rs 500 crore in ad revenue this World Cup as compared with Rs 350 crore last time. According to Indian media buyers' estimate, rates for a 30-second ad spot during the World Cup ranges between Rs 1.25 lakh to Rs 3 lakh. Clearly, the stakes are too high for the sponsors and an early exit of Team India may mean a change in the entire advertising strategy.

With the above all it's more likely that Indian team will make it to Super 8, if you look at India Vs. Bermuda Match, Bermuda won the toss and elected to Field and providing a platform for India to set up a Huge Score and win by high NRR...

Money Rules....... Lage Raho.....Team India...



I heard that , if India doesn't make it to the super 8 , then the losses incurred are over 2000 crore rupees...So you know now , who will decide the outcome ;-)

40% of the Rs 12,000 core is from Indian Based sponsers,..and some more facts...

Sony Entertainment Television (SET)
Has signed 8 sponsorship deals including Nokia & Pepsi
Had already sold 10 sec spots for upto Rs 3.5 lakh for India-specific matches
Has already sold 10 sec spot for upto Rs 1.5 lakh for non-India specific matches
SET has withheld more than 25% of it's inventory
Hoping to sell its unsold inventory at a premium in later stages of tournament

ICC-->Woes
Ground sponsorship rights are worth $60-70 m
70% of ICC's revenues come from Indian market

Sony Entertainment Television (SET), a unit of Sony Corp, which has the broadcast rights for the 2007 World Cup, expects to rake in about Rs 500 crore in ad revenue this World Cup as compared with Rs 350 crore last time. According to Indian media buyers' estimate, rates for a 30-second ad spot during the World Cup ranges between Rs 1.25 lakh to Rs 3 lakh. Clearly, the stakes are too high for the sponsors and an early exit of Team India may mean a change in the entire advertising strategy.

With the above all it's more likely that Indian team will make it to Super 8, if you look at India Vs. Bermuda Match, Bermuda won the toss and elected to Field and providing a platform for India to set up a Huge Score and win by high NRR...

Money Rules....... Lage Raho.....Team India...



I heard that , if India doesn't make it to the super 8 , then the losses incurred are over 2000 crore rupees...So you know now , who will decide the outcome ;-)

40% of the Rs 12,000 core is from Indian Based sponsers,..and some more facts...

Sony Entertainment Television (SET)
Has signed 8 sponsorship deals including Nokia & Pepsi
Had already sold 10 sec spots for upto Rs 3.5 lakh for India-specific matches
Has already sold 10 sec spot for upto Rs 1.5 lakh for non-India specific matches
SET has withheld more than 25% of it's inventory
Hoping to sell its unsold inventory at a premium in later stages of tournament

ICC-->Woes
Ground sponsorship rights are worth $60-70 m
70% of ICC's revenues come from Indian market

Sony Entertainment Television (SET), a unit of Sony Corp, which has the broadcast rights for the 2007 World Cup, expects to rake in about Rs 500 crore in ad revenue this World Cup as compared with Rs 350 crore last time. According to Indian media buyers' estimate, rates for a 30-second ad spot during the World Cup ranges between Rs 1.25 lakh to Rs 3 lakh. Clearly, the stakes are too high for the sponsors and an early exit of Team India may mean a change in the entire advertising strategy.

With the above all it's more likely that Indian team will make it to Super 8, if you look at India Vs. Bermuda Match, Bermuda won the toss and elected to Field and providing a platform for India to set up a Huge Score and win by high NRR...

Money Rules....... Lage Raho.....Team India...
I heard that , if India doesn't make it to the super 8 , then the losses incurred are over 2000 crore rupees...So you know now , who will decide the outcome ;-)

40% of the Rs 12,000 core is from Indian Based sponsOrs,..and some more facts...

Sony Entertainment Television (SET)
Has signed 8 sponsorship deals including Nokia & Pepsi
Had already sold 10 sec spots for upto Rs 3.5 lakh for India-specific matches
Has already sold 10 sec spot for upto Rs 1.5 lakh for non-India specific matches
SET has withheld more than 25% of it's inventory
Hoping to sell its unsold inventory at a premium in later stages of tournament

ICC-->Woes
Ground sponsorship rights are worth $60-70 m
70% of ICC's revenues come from Indian market

Sony Entertainment Television (SET), a unit of Sony Corp, which has the broadcast rights for the 2007 World Cup, expects to rake in about Rs 500 crore in ad revenue this World Cup as compared with Rs 350 crore last time. According to Indian media buyers' estimate, rates for a 30-second ad spot during the World Cup ranges between Rs 1.25 lakh to Rs 3 lakh. Clearly, the stakes are too high for the sponsors and an early exit of Team India may mean a change in the entire advertising strategy.

With the above all it's more likely that Indian team will make it to Super 8, if you look at India Vs. Bermuda Match, Bermuda won the toss and elected to Field and providing a platform for India to set up a Huge Score and win by high NRR...

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