Since the 1995 publication of Daniel Goleman's international bestseller Emotional Intelligence, Why It Can Matter More Than IQ, a global movement has developed to bring "EQ" into practice in businesses, schools, and communities around the globe.
From American Express to Avon, businesses have begun to embrace the concept. Jack Welch has begun discussing EQ [1] and the Harvard Business Review calls it "the key to professional success."[2] Schools, hospitals, and government agencies world-wide are adopting EQ practices. From elementary school students to army officers, a curriculum of emotional awareness is providing a new perspective on people.
According to Dr. Goleman, it all began with two psychology professors on a summer's day. "John Mayer and Peter Salovey invented the whole field," Goleman explains, "when they were chatting about politics while painting a house." Salovey (now Dean of Yale College and Professor of Psychology at Yale University) and Mayer (now Professor at University of New Hampshire) were talking about their research on cognition and emotion, and got to discussing a politician. They wondered: How could someone so smart act so dumb? Their conclusion: Smart decision-making requires more than the intellect as measured by traditional IQ.
Goleman continues the story, "And because of that conversation, they published a wonderful seminal article -- but in an obscure journal. The moment I saw their concept of emotional intelligence all kinds of bells went off. And I thought, 'I have to write about this!'" With over 5 million copies in print in 30 languages, Goleman was right: The world was ready to learn about this powerful concept.
Goleman, Salovey, and other leaders in the field will share best practices and current research at the 5th annual NexusEQ Conference, June 12-14 in Holland (
www.nexuseq.com). Titled "Leading with Emotional Intelligence: Tools and Wisdom for a Sustainable World" and featuring speakers from 19 countries, this is the most comprehensive EQ world summit ever. "This is a worldwide movement, but people are isolated," Goleman explains. "To everyone who is laboring in solitary circumstances -- in a school, in a business, in a hospital, a university, where ever you may be: You are part of a community -- a virtual community of like minded people pursuing this important work. This chance to come together and meet others in your 'family' is enormously important."
What makes emotional intelligence so appealing? Partly because it answers a widespread longing to understand the complexities of human interaction. Partly because it allows practitioners to bring compassion, empathy, and wisdom to schools and organizations. And partly because emotional intelligence delivers impressive bottom-line results.
According to Goleman, one key benefit is that "emotional intelligence can help people make better decisions." This increased effectiveness is invaluable for business, essential for education, and transformational for personal life.
The Business of EQ
What do American Express, Avon, Shell, Unilever, Nestle, Pfizer, Lockheed, Hilton, Boeing, Motorola, and Johnson & Johnson have in common? At various levels, all are turning to emotional intelligence to improve organizational performance.
Organizations are finding value from EQ primarily in leadership development, sales and retention. Goleman's latest book, Primal Leadership, helps explain why EQ has such an impact on leadership.
"EQ defines our capacity for relationship," Goleman says, adding this is essential for leaders whose choices are echoed through dozens and hundreds of relationships in a complex web. Leaders who uses their emotional efficacy to inspire confidence, commitment, and caring will get better results. "Every level of organization is an emergent property of the one beneath it. You can look at two people interacting and then see how that cascades into teams, groups, and whole organizations."
"In Primal Leadership, my colleague Annie McKee describes a wonderful woman working for UNESCO in South Asia," Goleman elaborates. "She was a remarkable leader. Her mandate was the health of half a billion women and children. She used her emotional intelligence to inspire her entire staff about the mission. Because they really cared, it wasn't just a job, she helped her team become far more effective."
This ability to bring out the best in people translates to bottom-line performance. At L'Oreal, sales agents selected on the basis of certain emotional competencies added an annual net revenue increase of $2,558,360. [3] The US Air Force saved $2.7 million in recruiting costs by using an EQ profile. [4] A year-long EQ initiative at the Sheraton Studio City in Orlando helped improve guest satisfaction, reduce turnover, and boost market share by 24%. [5] More data is available from the Consortium for Research on Emotional Intelligence in Organization (
www.eiconsortium.org) and Six Seconds' Institute for Organizational Performance (
www.EQperformance.com).