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[Ryan Martis]

Business of blogging: How to make it work


Methods to generate blog traffic are varied. Some companies like to send proactive "push" e-mails to their existing customers and blog subscribers every time a new posting goes up. Others are less aggressive. But most agree that it's important to blog with links to keywords and phrases that anyone searching that particular industry would use.

"Your blog is going to rise in popularity with search engines," says Caroline Melberg, who runs a small marketing communications firm in suburban Minneapolis, who describes the process as "link love."

[Ryan Martis]

Business of blogging: How to make it work


Whatever your time and budget, honesty remains the best policy, say business bloggers. Make your blog self-serving and your readers will lose interest in a heartbeat.

Says Shelley Symonds, chief marketing officer and regular blogger for Etelos Inc, a San Mateo, California-based developer of Web-based applications for business: "The trick is to balance the investment you make in time and money with the connection to your company - without being repellently self-promoting."