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[shahrukh]

13. “Wisdom of the Crowd” is not very wise



Psychologists refer to this as “Groupthink” – the larger the group of individuals, the more ly it is to make choices based on emotions rather than logic and common sense.

[shahrukh]

14. Crowds are easily swayed



People with a dominant or charismatic personalities can easily affect crowd opinions and maneuver groups to do their bidding. They appeal to the group’s emotions, taking advantage of the effect in #13. (Oddly enough, research proves that two heads are still better than one)

[shahrukh]

15. It takes a person 66 days to form a habit



There is a lot of research data that suggests that following a pattern for 66 days will make it habitual. If, for example, you want to be better about cleaning your home or going to the gym – make a conscious effort to do it for 66 days, after which it will become a habit and will be easier to persevere. (This also works for breaking habits)