Canon
The Japanese imaging products company actually started life as Kwanon. The name was taken from the Buddhist bodhisattva Guan Yin, who is known in Japan as Kannon. When the company expanded in 1935, they adopted a name that they thought would appeal to a wider audience. Since “canon” had a similar pronunciation and positive associations, the word became the company’s new name. With the new name came a new, simple logo: the company’s name in a typeface which at that time did not exist in North America or Europe. Since then the logo has undergone a few refinements, but no major overhauls.