Most expensive phone: 28, 000 pounds

Peter Aloisson, who makes phones covered in gold and diamonds for affluent clients, is the man responsible for making the most expensive phone ever. It costs more than a BMW 3-series convertible, or a Jaguar S-Type. A Motorola covered in 1200 diamonds and featuring a keyboard soaked in 18-carat gold, the phone is priced at 28, 000 pound sterling. The new phone beat the previous record held by another Aloisson 'Diamante' phone - an identical model featuring a paltry 950 diamonds laid into the gold bodywork. That phone retailed for 23, 000 pound sterling. "The people who buy my phones don't have to worry about security - they all have bodyguards," he told UK tabloid The Sun.

Most expensive tie: 1 crore (INR)

When fully dressed Salman Khan paraded on a red ramp displaying the most expensive tie in the world, the picture was splashed all over the globe. The tie, studded with 261 diamonds of 77 carat each and made of pure silk with 150 grams of gold, is priced at a whopping Rs 1 crore. It is designed by Satya Paul and the Suashish Diamond group.

Most expensive pen: $265,000

Swiss company Caran d'Ache made 'La Modernista Diamonds' a pen that was sold in Harrods, London, for $265,000. Created in memory of architect Antonio Gaudi, the rhodium-coated solid silver pen has an 18-karat gold pen point and is pave-set with 5,072 diamonds and 96 half-cut rubies.