Pepsi





Officially trademarked in 1903, Pepsi-Cola has gone through many changes over the years. Though each individual change wasn’t drastic, the evolution has led to a logo with no trace of the original. This shouldn’t come as a surprise considering the first few iterations looked surprisingly like the logo of their main competitor, Coca-Cola. The latest of these changes took approximately 5 months of research and cost in the neighborhood of $100 million (including costs of changing old logos and marketing literature).



It didn’t take long after the introduction of the new curvy logo for Lawrence Yang to notice that it looked a bit like…well, a guy who enjoyed a bit too much Pepsi. His hilarious (and free!) revamp of the new logo has been floating around on the Internet and reminding people of a bloated fat guy since 2009.

Nike



Nike’s famous ‘Swoosh’ logo is universally recognized. Created in 1971 by a graphic design student at Portland State University (who was paid just $35 for her work), the logo was first used with the brand name appearing behind it. Though the original logos were never retired (you can still purchase ‘vintage’ gear with the original logos), a little over a decade after its inception the company opted to drop the brand name in favor of the ‘Solo Swoosh’.

Apple



Today, Apple has one of the most recognizable logos in the world, but the company’s first logo was a complicated mess featuring Isaac Newton sitting under a tree, apple dangling above his head. The too-complex logo was scrapped after less than a year in favor of the iconic rainbow apple with a bite missing. When Steve Jobs returned to the helm of the company in 1997, the old rainbow was ditched in favor of a sleek, stylish monochrome apple which now features prominently on every product the company sells.

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