7. Most of your decisions are made subconsciously



Do you think about all the decisions you make, weighing all the options and calculating the impact of each outcome? You might think so, but you’re wrong. The majority of your decisions are made in your subconscious because otherwise – your conscious mind would be overwhelmed with information, and you’ll probably get mentally frozen. The reason for this is that your brain receives over 11 million bits of information every second, and there’s simply not enough “brain power” to go through all of it consciously.

9. We prefer shorter lines of text, but read longer ones better



Sounds counterintuitive, but while we might prefer to read narrow columns, we’ll read the same information faster if it’s spread to the width of the page. The only reason you don’t notice that is because you visually prefer the shorter layout.

11. We think other people are more easily influenced than us



We can see the effect advertising has on other people more clearly than its impact on ourselves - this is known as the “Third Person Effect”. We can tell how an ad affects our peers, but deny its effects on ourselves, and it gets worse when it’s an ad for something we have no interest it. You have ly not realized it, but all the advertisements you see every day have a subconscious effect on your mood, desires and even attitude.