A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked,"Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters...




First poster - A man lying in the hot desert sand...totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster- Our man is now totally refreshed.
Then these posters were pasted all over the place
"That should have worked," said the friend.
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The salesman replied "I also didn't realize that Arabs read from right to left"